Mormons Share Their Stories in Profiles

It’s been two and a half years since 4.0 launched with 2,000 profiles. Today, over 120,000 Mormons have created profiles, with another 100,000 in process, sharing why they are members of The Church of Jesus Christ of Latter-day Saints.

Vanessa explains, “I find the teachings of Jesus Christ (found in the Bible and the Book of Mormon) to be irresistible. When I study them I feel inspired to be my best self — a bit kinder, more patient, more generous and fair.”

Vanessa lives in London, England and works as an aerial dancer. She is one of the 100 “I’m a Mormon” video profiles featured on These videos take a candid look inside the lives of a handful of the millions of members of the Church.

Masanori, a dairy farmer who lives in the small village of Mirasaka, shares his faith: “I have everything important to me here: my family, nature, and God. I didn’t understand about God before, but now I know exactly who God is. I feel that we can be closer to God by following the teachings of the Church.”

Ron Wilson, senior manager of Internet and advertising, explains how the “I’m a Mormon” videos are being used: “It’s not only the ability to share factual pieces of information, but to be able to actually start a conversation with somebody.”

In the video below, Wilson describes why “I’m a Mormon” was created and the responses received.

Visitors to the site can watch videos, read profiles in 20 different languages, see questions answered by Church members or ask their own questions in a live chat with missionaries.

Blog Archives


This blog is managed and written by staff of the Public Affairs Department of The Church of Jesus Christ of Latter-day Saints. The information here is reliable and accurate but should not necessarily be viewed as official statements from the Church. The purpose of this blog is to provide journalists, bloggers, and the public with additional context and information regarding public issues involving the Church. For official news releases and statements from the Church, visit

Blog Categories