The Church's national media campaign called “I’m a Mormon” (launched in 2010) included television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the mormon.org website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.
‘On Faith’ Blog: The Real Mormons Behind TV Advertising (October 31, 2011)
“I’m a Mormon” Media Campaign Expands Across United States and Australia (October 3, 2011)
Mormon.org “I’m a Mormon” Effort Launches in New York City (June 16, 2011)
New Mormon.org Brings Mormons to the Forefront (July 15, 2010)
October 2011 World Report: "I'm a Mormon" Campaign