'I'm a Mormon' Campaign

The Church's national media campaign called “I’m a Mormon” (launched in 2010) included television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.

Related stories:

“I’m a Mormon” Integrated Media Campaign launches in UK and Ireland in response to increased interest in faith (April 6, 2013)

‘On Faith’ Blog: The Real Mormons Behind TV Advertising (October 31, 2011)

“I’m a Mormon” Media Campaign Expands Across United States and Australia (October 3, 2011) “I’m a Mormon” Effort Launches in New York City (June 16, 2011)

New Brings Mormons to the Forefront (July 15, 2010)

October 2011 World Report: "I'm a Mormon" Campaign

Style Guide Note:When reporting about The Church of Jesus Christ of Latter-day Saints, please use the complete name of the Church in the first reference. For more information on the use of the name of the Church, go to our online Style Guide.

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Mormonism 101: What is Mormonism

The following series of answers to frequently asked questions  about the Church’s teachings was originally published on 8 March 2012. These answers should help further illuminate what Latter-day Saints believe. A "Who are the Mormons?" infographic can be found near the bottom of the page.

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