'I'm a Mormon' Campaign

The Church's national media campaign called “I’m a Mormon” includes television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.

Related stories:

‘On Faith’ Blog: The Real Mormons Behind TV Advertising (31 October 2011)

“I’m a Mormon” Media Campaign Expands Across United States and Australia (3 October 2011) “I’m a Mormon” Effort Launches in New York City (16 June 2011)

New Brings Mormons to the Forefront (15 July 2010)


October 2011 World Report: "I'm a Mormon" Campaign

Style Guide Note:When reporting about The Church of Jesus Christ of Latter-day Saints, please use the complete name of the Church in the first reference. For more information on the use of the name of the Church, go to our online Style Guide.

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Mormonism 101: What is Mormonism

The following series of answers to frequently asked questions  about the Church’s teachings was originally published on 8 March 2012. These answers should help further illuminate what Latter-day Saints believe. A "Who are the Mormons?" infographic can be found near the bottom of the page.

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