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“He Is the Gift” Christmas Initiative Being Viewed by Millions

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After nearly two weeks, The Church of Jesus Christ of Latter-day Saints' “He Is the Gift” Christmas initiative is receiving significant visibility. 

The “He Is the Gift” video (embedded below) has more than 11.2 million combined views on Facebook and YouTube. And Christmas.mormon.org, which contains (among other things) the video and pages recounting the Christmas story, has been viewed 2 million times since the campaign launched at the beginning of December. 

Both the website and video are available in 20 languages: English, Spanish, Portuguese, Armenian, Cebuano, Chinese, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Latvian, Polish, Russian, Swedish, Tagalog, Thai and Ukrainian.


The month-long Christmas initiative focuses on Heavenly Father’s love as demonstrated in the sacred gift of Jesus Christ (see John 3:16). The “He Is the Gift” initiative is reaching millions through social media, displays in visitors’ centers, member and missionary tools, online paid promotion and outdoor advertising in New York City’s Times Square.

Daily social posting runs from November 28 to December 25. Those who share online content are encouraged to use the hashtag #ShareTheGift on their social media channels.

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This blog is managed and written by staff of the Public Affairs Department of The Church of Jesus Christ of Latter-day Saints to provide journalists, bloggers, and the public with additional context and information regarding public issues involving the Church. For official news releases and statements from the Church, please also visit the MormonNewsroom.org home page.

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