The Church of Jesus Christ of Latter-day Saints has launched an integrated "I'm a Mormon" media campaign in the United Kingdom and Ireland.
In London, 250 double-decker buses will feature advertisements for the next four weeks, as will Charing Cross mainline station and 10 tube stations. Throughout the rest of the UK and Ireland, the effort will be focused on the Internet, where “I’m a Mormon” ads will be visible until the end of 2013.
Learn more about the campaign at MormonNewsroom.org's UK page.
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